PPFF ELEVATE
WEBINAR SERIES
PPFF Elevate is a new webinar initiative by the Profit Protection Future Forum designed to raise industry knowledge through sponsor-led conversations. Launching in October 2025, the series will feature monthly 45-minute Zoom sessions (excluding December) through to June 2026, each hosted by a PPFF sponsor alongside a PPFF committee member. These educational webinars will focus on topics aligned with each sponsor’s area of expertise and will be scheduled at APAC - friendly times to ensure broad accessibility. Open to all PPFF audiences, each session will also be actively promoted via LinkedIn, giving sponsors valuable exposure and connection opportunities within the wider retail community.
NEXT WEBINAR
2025 Holiday Fraud: Emerging Threats in E-Commerce
Presented by Accertify
13 November 2025 I 12:00 PM AEST
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E-commerce continues to evolve, and so do the risks that accompany growth during peak sales. The rise of AI-driven identity manipulation, policy abuse, and complex payment methods are reshaping how merchants think about fraud prevention. Accertify and PPFF invite you to a live webinar that will explore the latest trends influencing fraud, chargebacks, and consumer expectations during the 2025 holiday shopping season. The session will highlight how businesses can adapt their fraud strategies to meet these challenges with confidence.
Expect to hear about:
· The 2025 Holiday Retail & Fraud Landscape.
· Rising threats: chargebacks, first-party fraud, abuse of refund policies and use of AI to create synthetic identities to commit fraudulent transactions.
· Applying layered fraud detection including identity verification, user behavior analytics with AI and Machine Learning to analyse transaction patterns.
Attend this webinar to gain the insights and foresight needed to protect your e-business during peak sales.